ERIKA HOFFMANN PARTNERS WITH KAUFMANN DE SUISSE FOR THE 2025 PORSCHE SPRINT CHALLENGE NORTH AMERICA SEASON

Celebrating Canadian Excellence in Motorsport and Fine Jewellery

Erika Hoffmann is proud to announce her new partnership with Kaufmann de Suisse, Montreal's esteemed fine jewelry house, for the 2025 Porsche Sprint Challenge North America season. 

Kaufmann Jewellers, a cornerstone of Montreal's fine jewellery scene, was founded in 1954 by Emil Pius Kaufmann, a Swiss master jeweller. Today, Charles Kaufmann continues the family legacy, designing and handcrafting each piece in-house and maintaining a steadfast commitment to quality and design.

"When I first visited Kaufmann's workshop, I was struck by the precision and care that goes into each piece," Hoffmann reflects. "It's the same attention to detail, focus, and pursuit of excellence that leads to success on the racetrack."

As the company celebrates its 70th anniversary and enters its third generation, they continue to uphold expert craftsmanship while embracing innovative design. "The Kaufmann de Suisse family has been incredibly supportive, welcoming me as one of their own," Hoffmann shares. "It's a partnership rooted in excellence and a shared Canadian heritage. I'm thrilled to be partnered with them."

The collaboration aims to introduce both Hoffmann's and Kaufmann's audiences to the synergy between motorsport and fine jewellery. Exciting initiatives will be unveiled in the coming months, showcasing these two worlds in a unique way.

"Hoffmann and Kaufmann are On Track together" - Georgia Kaufmann.

This custom ‘Track’ bracelet, designed for Erika, features a dynamic moving diamond along a stainless steel band. It’s accented with 18k white gold and checkerboard kerbs set with precious gems and diamonds.

About Erika Hoffmann: Erika is a Canadian racing driver competing in the 2025 Porsche Sprint Challenge North America. A self-made talent, Erika made a name for herself in 2022 by winning 1st place out of 1,000 drivers in the Formula Woman Driver Search. After racing in the UK, Erika has come home to race on North American soil. She is proud to represent Canada this season. 

About Kaufmann de Suisse: Founded in 1954 by Emil Pius Kaufmann, Kaufmann Jewellers continues its tradition of excellence through second-generation jeweller Charles Kaufmann. From the Montreal atelier and showroom, Kaufmann de Suisse creates bespoke fine jewelry using traditional techniques passed down through generations, with every aspect of production maintained in-house. Kaufmann pieces are distinguished by their exceptional craftsmanship, timeless design, and commitment to quality.

Visit: kaufmanndesuisse.ca to learn more.